Email is one of the most effective ways to promote your business. Email campaigns are efficient because they keep your company in your customer’s minds. This is helpful for generating leads. Even if you aren’t seeing immediate returns from your email marketing, they’re still likely helping. After all, many people don’t purchase immediately; the emails, however, will influence them during essential micro moments. That’s just one way that an effective email campaign can help your business. Here are 9 other ways that email campaigns can help.
Email Campaigns Increase Sales
Whether you send a promotional email that highlights your latest sales or an email that lets your customers know of a new product, the goal is to keep your company in your customer’s mind. Not every email needs to be a direct sales pitch, and they shouldn’t be. Emails serve to build a bond with your customer and improve your brand awareness.
Building That Bond
The best customers are the ones who keep returning to your company. A well-timed email lets your customers know that you’re thinking of them or reminds them that it’s time to reorder. Consider HP, a company that uses email to notify customers that their printers are almost out of ink. These reminders let your customers know that you value them and their business.
Maintain or Establish Credibility in Your Field
Don’t discount the value of an email that contains a simple how-to. Reminding your customers of how to care for an item you sell or how to do necessary maintenance will keep your business in their mind. This type of email campaign can help your business by reminding customers that you don’t just sell a product, you know how it works. Additionally, this is the type of email that is often forwarded to others because of the educational value.
One of the hardest things to do in a competitive marketplace is establishing your brand, especially with new customers. An email campaign that focuses on welcoming someone who has just signed up at your website is an effective way to start building brand recognition. Darxe can help you craft a great welcome email for new clients. Remember that a great email also has the potential to extend the reach of your campaign when a customer forwards it to a friend.
Learn From Your Customer Base
An email campaign isn’t just great for educating customers about what’s going on with your business. You can also learn a lot about your customer’s shopping preferences by what links they click and respond to. Those insights will help you tailor future email campaigns as well as future shopping promotions.
More and more people are using mobile devices to open emails. A well-run email campaign can capture more micro-moments and influence your customers. Again, remember that your customers don’t go through the shopping process at the same speed; what prompts one person to make an immediate purchase may only make another think about it until a later date. With an email that’s easily accessible on a mobile device, your customer can revisit it no matter when or where they are.
Adding a Personal Touch
Email campaigns let you focus on different audiences and send tailored emails to them. That means you can send one set of emails to customers who haven’t made a purchase in a while and another to customers who have just made one. You can divide your audience into multiple sectors depending on indicated interests, location, or buying decisions. Let Darxe help you identify the different segments of your business and how best to approach them.
Another way that an email campaign can help your business is by establishing a two-way conversation with your customers. Use a set of emails to create surveys or ask for feedback. Depending on your area of business, you can use the responses from your customers to create new products that fill gaps you didn’t know you had.
Foster Other Relationships
Customers are not the only segment that you can use an email campaign to focus on. Think about your suppliers and vendors (some of which may be targeting you in an email campaign of their own). You likely have multiple vendors or suppliers, and all of them are equally important to your business. An email campaign focused on this sector of your business will let your vendors know that you find them important as well.
While these are not the only ways that a great email campaign can help your business, they do give you an idea of why they should be part of your advertising budget. If you aren’t sure how to get started, we at Darxe can help you design your email campaigns based on your needs and your budget. Contact us today to find out how easy it is to get started