When it comes to increasing traffic to your business’ website, there’s nothing quite like unique and informative SEO optimized content. It doesn’t matter what business you’re in, whether you sell produce online or you do wedding photography, it’s like Bill Gates said in 1996: “Content is king.” The right kind of content makes a good website great, while the wrong kind will hamper your efforts to reach your audience.
There are three main reasons why you want original and unique SEO optimized content on your site. The first is because content is one of the main ways that search engines rank your web pages against specific queries. The second reason is because it gives you a chance to establish yourself as an expert in your field. With these two reasons comes the last: with fantastic content comes a way to actually sneak by search engine results.
Rankings Work With SEO Optimized Content
Before you start looking for content that is written specifically for your website, you need to understand how a search engine like Google ranks your pages. Essentially, your page is ranked on relevance and authority. Relevance is determined by key words and their placement. Authority is based on the number and quality of the links that point to that content. The quality of the links, however, has become the most important factor with the new Penguin updates to the Google algorithm.
One of the key ways your content generates quality links is by developing the voice of your brand. Creating a unique voice and tone for your company sets you and your product apart from your competition. This voice and content can take many forms. It can be a regular blog for your site, snappy product descriptions, or a social media page that has great rapport with your customer base. Which ever way you choose, getting your customers and others to link to and visit your site is a great way to improve your SEO ranking.
Generating a Reputation
Another way you can generate quality links is by gaining a reputation as an authority in your business. With the right mix of voice and information, you can rapidly establish yourself as a go-to source for information. Additionally, because the best content is “evergreen,” meaning that it always has relevant advice and information, it will continue to attract new readers and thus create new quality links. Figuring out how to reach your target audience and make them see you as a trusted source is key to increasing your business presence.
Some great examples of SEO optimized content are videos that demonstrate your product in use or testimonials from customers. Simple DIY instructions for things related to your product are also great. Do you sell produce online? Teach your customers how to properly freeze and store their blueberries. Give them a recipe for the best blueberry pie ever. This sort of content will keep your customers returning, even when they have a freezer full of blueberries.
Buzz and Going around Google
One of the best results that comes from all of this great content on your website is word-of-mouth traffic. When you get one visitor who enjoys the content on your space, be it product, blog, or a DIY video, they’ll tell someone about it. That’s why you see the “click to share” buttons on videos or photos. While those links definitely improve your SEO ranking, they’re also attracting visitors who might not have thought to search for your particular area of expertise.
Great SEO optimized content gets your readers and visitors excited, which makes them want to share your stuff with their friends. Everyone wants to be that person who introduces their friends to the next big thing. And you can be that thing. Remember that content isn’t just writing. It’s also videos and tutorials on how to do something. Content that cultivates your niche into something that your audience didn’t know they wanted.
Figuring out your business’ voice is challenging, and creating great engaging content doesn’t happen overnight. That’s where we at Darxe will help. We’ll sit down with you to find out what voice you want to present to your clientele and the rest of the world. With our help and guidance, we can ensure that your content matches your vision and bring your unique views to the world.