Reaching out to new customers in the 21st century has become significantly easier, thanks to the internet and social media. Keeping existing customers loyal to your brand, however, hasn’t been made any easier. Customers can be fickle, especially in a market that is constantly shifting, thanks to instant price verifications from major online vendors and access to inventory reports. That’s where keeping them involved with your brand and products become important. Letting new and existing customers know about sales and exciting products is vital to driving business to your doorstep. That’s where learning to reap the benefits of mobile marketing comes into play.
According to Statista, the number of mobile phone users is estimated to reach 4.77 billion by 2017. And lest you think that this is an unimportant statistic, Adobe’s report on Black Friday shows that roughly 36 percent of total revenue was thanks to mobile devices. Phones drove over 55 percent of retail site visits on Black Friday and 56 percent of visits on Cyber Monday with a corresponding 38 percent of sales. The bottom line is that people shop from their phones, however unwieldy it may be at times. The key to your business capturing your share of that traffic lies in engaging the customers at the point of sale; i.e., their phone.
Targeted Mobile Marketing
There are two types of mobile marketing, both of which come with their own benefits. The first is targeted marketing, which makes use of SMS messages and email to speak to your customers. Because the audience for this type of marketing has opted into the service when they created an account with your company, you can engage them and reap tangible benefits.
Because these messages have nearly-instant delivery, you can tailor your messages on the spot. Services like Trumpia or SlickText can help you create and SMS campaign on the fly. Create a flash sale to generate buzz around a new product, or remind them about standing offers. With email, you can use a service like mailchimp to create a marketing campaign that can respond to your customer’s previous shopping habits or remind them of items they’ve left in their shopping carts at your eCommerce site. The point is to get the customer to keep your store and services in mind when they are shopping. Targeted mobile marketing benefits include encouraging repeat business as well as positive word-of-mouth advertising.
General Mobile Marketing with Social Media
Social media has exploded in the past five years, highlighting its importance in any business’s marketing strategy. Twitter jumped from about 30 million active users in the beginning of 2010 to over 317 million users in the third-quarter of 2016. There are national brands that recognize the value of engagement on Twitter and Facebook. Taco Bell regularly interacts with their customers on Twitter and has gained national attention for it, going viral numerous times. This is fun to read but also equates to a ton of free advertising and press. While your business might not be quite the size of PepsiCo, you can still get a similar result by encouraging feedback through a Twitter or Facebook channel. It also allows you to respond quickly to your customers. Be warned, however, that creating a social media feed is a two headed beast. If you don’t pay attention to it, the positive engagement that you are looking for can turn quickly negative. If you don’t have time and your business warrants it, consider investing in a social media manager. The benefits you reap from these types of mobile marketing strategies provide a huge ROI in both immediate revenue and long term customer retention.
Whether you’re a brand new startup or a business with hundreds of employees, mobile marketing is a great way to enhance your product and presence in the business world. With the right blend of targeted and general marketing strategies for your business, you can make sure that your eCommerce site is the first one on their minds when they go shopping. Let us help you develop a comprehensive digital marketing strategy tailored to your business. With a complete research portfolio of your business sector and the data to refine your existing system, we can help you grow your business even more.